Gotuit VideoMarker Pro is a metadata authoring application for publishers to package and present their broadband video libraries with a new level of rich video metadata that has proven to drive greater traffic, longer session times, and superior monetization.
Gotuit VideoMarker Pro is used by broadband publishers to author metadata describing each scene within the source video, without requiring any clipping or video editing. Each scene is defined with a Title, Description, Time In, Time Out (Advertising Insertion Point), Thumbnail, and any number of structured Attributes which can be customized by the publisher. Scenes can be referenced in any number of Playlists allowing publishers to offer multiple paths through the library for viewers to personalize their experience.
Gotuit VideoMarker Pro
Used by content publishers to structure unstructured video libraries.
- Efficient and simple video metadata and advertising insertion point authoring. No editing required.
- Enforces rules to ensure correct and complete metadata set
- Easy to use - metadata authored in fraction of real time
Publishers can also allow the viewers themselves to build remixes or author their own scene-level metadata on the destination websites using the web-based Gotuit VideoMarker for Viewers, which takes advantage of the metadata published with Gotuit VideoMarker Pro as a starting point. This drives a deeper level of user engagement with the video library as well as more viral sharing of the user-defined content.
Gotuit VideoMarker for Viewers
Publishers can allow their viewers to define the scenes in the video library and publish remixes/mashups.
- Simplified web-based application for viewers to author scene metadata and publish remixes
- Scenes and remixes are stored as metadata – so the original video is never altered and no new videos need to be stored
- Publishers enjoy all the advertising, video search, viral sharing and other benefits from the user-defined metadata along with publisher-defined metadata
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