Lifetime Networks Selects Gotuit for New Mash-ups Site at myLifetime.com
Allows Viewers to Create and Share Mash-ups from Popular Lifetime Movies
Woburn, MA - May 19, 2008 - Gotuit, the Video Metadata Company, today announced that Lifetime Networks, the only media company offering a singular branded 360-degree experience for women, has selected Gotuit to power Lifetime Movie Mash-ups, an innovative broadband video application on www.myLifetime.com.
At myLifetime.com, whose page views soared 70 percent last year, visitors can access an initial library of 15 full-length Lifetime Movies -- the most popular original movies on basic cable among women -- and create Movie Mash-ups using scenes from the original content.
"Lifetime Movie Mash-ups fundamentally changes how we can engage our broadband video viewer and promote our Lifetime movies," said Kimberly Dobson, VP Business Development, Digital Media, Lifetime Networks. "Our viewers can have fun producing and creating their own video experiences by mixing Lifetime scenes into mash-ups that they can send to fellow users and fans of our movies. Using Gotuit to unleash our content is an ideal way to deepen our relationship with the broadband viewer."
All the presentation, navigation, and mash-up features are enabled using Gotuit's PowerVideo Suite which harnesses a new level of video metadata. New movies will be added each month.
"Lifetime wanted to optimize their broadband video library," stated Mark Pascarella, CEO, Gotuit. "Gotuit's patented technology enables publishers to take full advantage of the broadband platform by making the content easier to find, more enjoyable to watch, more motivating to share, and more valuable to monetize. Combining Lifetime's unique programming with the creativity of their passionate audience will set a new benchmark for success with broadband video."
Lifetime Movie Mash-ups is free to all registered users of myLifetime.com and is supported by targeted in-page and in-stream advertising.
myLifetime.com (www.myLifetime.com), the ultimate digital destination for women's entertainment and escape, is a site where more than 2.5 million women per month (comScore Media Metrix) connect, play and share. myLifetime.com offers lifestyle content in Beauty & Style, Home & Crafts, Entertainment, Health, Relationships, and Astrology channels, original broadband video series, and full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. The site's games channel offers hundreds of compelling online and downloadable games, and ranks among the top 25 online gaming sites for women. The site also features a vibrant community of more than 2.5 million members who connect with each other via an array of social networking tools. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.
For more info:
Lifetime Movie Mash-ups - moviemashup.mylifetime.com
Lifetime Networks – www.mylifetime.com
Gotuit – www.gotuit.com
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com
David Miller
CarryOn Communication on behalf of Lifetime
P: 323.988.4689
Email: davidm@carryonpr.com