Gotuit Named as Finalist for the 2008 MITX Technology Awards
Fifth Annual MITX What’s Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region
Woburn , MA - May 6, 2008- Gotuit, the Video Metadata Company, today announced that it has been named as a finalist for the 5th Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.
"It is an honor to be recognized for the second straight year as a finalist for the MITX Technology Awards" said Mark Pascarella, CEO of Gotuit. "Our patented metadata management technology unleashes the full value of stored video libraries, and this year we submitted our flagship metadata authoring product called Gotuit VideoMarker Pro for consideration. Given the rigorous MITX evaluation and selection process, we are very pleased to have been selected."
Gotuit VideoMarker Pro is a powerful video metadata authoring and publishing application used by publishers to identify and categorize each scene within source videos without requiring any video editing. Each scene is assigned a Title, Description, Thumbnail, and any number of Attributes. Scenes are then organized into multiple Playlists. The resulting rich metadata is published for superior content presentation, video search and targeted advertising."In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."
Gotuit will be recognized with the other finalists in the category of Video at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.
The MITX Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.
About Gotuit
Gotuit is video metadata. Our patented technology enables superior video discovery and content monetization. The Company's creative tools and software components enable a new layer of metadata which video publishers use to improve the presentation, discovery, advertising, and profitability of their video libraries. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
About MITX
Established in 1996, MITX- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass.
For more info:
Gotuit - www.gotuit.com
MITX - www.mitx.org
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com
Jaime Hodges, MITX
P: 617.871.2155 x205
Email: jaime@mitx.org