Sports Illustrated Renews With Gotuit for 2008 NFL Draft Product
SI FilmRoom Uses Metadata To Present Multiple Paths Through Video Highlights
Woburn , MA – April 15, 2008 – Gotuit, the Video Metadata Company, today announced that Sports Illustrated has again selected Gotuit to power its SI FilmRoom™ video portal for the NFL Draft.
SI’s 2008 NFL Draft FilmRoom launched today utilizes Gotuit to provide viewers advanced video navigation and search capabilities, making it easy for fans to get instant access to the collegiate football highlights of this year’s top 200 NFL draft prospects.
“SI.com is a leading destination for professional and collegiate football fans looking for news and expert analysis on the NFL Draft,” said Stacey Vollman, VP/General Manager SI Digital Group. “The NFL Draft FilmRoom powered by Gotuit is a key component and a great example of matching our editorial expertise, such as Don Banks’ mock drafts, with compelling video highlights presented in an exceptional viewing experience.”
Gotuit metadata allows the viewers to personalize their experience and navigate the video library by Mock Draft, Player, College, or Position. Once the draft is completed, there will be new playlists organized by Actual Draft Order and NFL Team. Viewers can also search across the entire video library to build dynamic playlists. The application is free to all visitors and is supported by in-stream and in-page advertising.
“This is our sixth FilmRoom with SI, as they understand that how you organize and present your video library is as important as the video itself”, said Dan Gill, VP Business Development at Gotuit. “Presenting multiple paths for viewers is critical, as viewers have different reasons for visiting the video portal. Who are the QBs in the draft? Who does SI project to be taken first? Who is from my alma mater? Who did my team take? Gotuit’s patented technology uses metadata to give viewers an easy and simple way to get to the video most interesting to them.”
For more info:
Sports Illustrated – www.si.com
SI 2008 NFL Draft FilmRoom - http://sportsillustrated.cnn.com/football/nfl/specials/draft/2008/video/
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com
Scott Novak
Sports Illustrated Group
Phone: 212.522.2687
E-mail: Scott_novak@timeinc.com