Sports Illustrated Selects Gotuit For NCAA Football Rivalries Site
Searchable Video Archive Of NCAA's Greatest Football Rivalries
Woburn, Mass - October 10, 2007 - Gotuit, a leading provider of video discovery, navigation, and monetization technologies, today announced Time Inc.’s Sports Illustrated has expanded its relationship with Gotuit to power their broadband video destination focused on college football’s twenty-five greatest rivalries.
College Football’s Greatest Rivalries provides viewers with a unique view of classic adversaries such as Ohio State – Michigan, Alabama – Auburn, and Army – Navy.
“College football fans, known for their passion and dedication, have an almost insatiable desire to follow their teams,” said Stacey Vollman, VP/General Manager, SI.com. “We have designed College Football’s Greatest Rivalries to allow them to easily watch the defining moments in college football, and share them with their friends and fellow alumni. This is an important part of Sports Illustrated’s coverage of the 2007 college football season.”
Key features of College Football's Greatest Rivalries on SI.com, powered by Gotuit, include:
- Video highlights of the top 25 NCAA football rivalries accessible by rivalry, conference, team, or best game
- Highlights from games as early as the 1950s up to 2006
- Deep video search and navigation capabilities across the entire video library
“This is another great example of the benefits of wrapping a video archive with rich metadata,” said Dan Gill, Vice President of Business Development for Gotuit. “By providing multiple paths for the viewer to take through the library, and using the Gotuit advertising logic that optimizes the amount of video ads served, SI will enjoy longer session times and better content monetization than competing video sites.”
Available through SI.com and SIKIDS.com, College Football’s Greatest Rivalries is free to all visitors and is supported by targeted video advertising.
For more info
Sports Illustrated – www.si.com
SI Kids – www.sikids.com
Gotuit – www.gotuit.com
Media Contacts:
Patrick Donovan
Gotuit Media Corp.
E-mail: pdonovan@gotuit.com
Phone: 781.970.5500