The NHL Increased Their Average Online Session Time for Video Consumption Using the Gotuit PowerVideo Suite
The National Hockey League was looking for a way to deliver their
NHL On The Fly: Final one hour broadcast to the web. They realized that hockey fans would expect more online than just a simple sixty minute file with a slider bar.
Utilizing patented metadata technology, Gotuit was able to transform the existing linear broadcast into an interactive, searchable video experience allowing viewers to jump right to the action of their favorite team or game, and instantly watch the goals, saves, top plays, or best hits of the night. The Gotuit PowerVideo Suite™ also unleashed the entire archive of
On The Fly episodes.
The NHL has seen their session time increase significantly as a result of powering their video library with Gotuit.
