The American Broadcasting Company (ABC) is owned by The Walt Disney Company and is part of the Disney-ABC Television Group.

Working with Gotuit, ABC launched The VIEWer's Choice for The View.  The View features Daytime Emmy® Award-winning hosts Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd. It's the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations.

The Gotuit Video Metadata Management System is used to define each segment within the original source broadcast, thereby creating a library of "virtual clips" using time-based video metadata.  These clips are then organized into compelling playlists such as Celebrity, Scandals, Politics, Funny Moments and more.

Gotuit premium metadata is also used to define all the advertising inventory.  Ads can be requested at any segment boundary, and ABC sets an Ad Policy to request an ad after a certain number of clips or a certain duration of video is watched.

Using Gotuit’s turnkey services, each on-air broadcast is published to ABC.com along with Gotuit’s patented, scene-level metadata. The Gotuit Plug-In is used to deliver the unique viewing experience that includes scene-by-scene playlist navigation, video search, and viral sharing through links and embedded players.