NBA & Turner Launch NBA Playoff Highlight Site, Powered by Gotuit
Posted by Patrick Donovan on Thu, May 13, 2010 @ 09:54 AM
Anyone else gripped by NBA Playoff fever? We here at Gotuit are, and not just because the Celtics are putting on such a show. Coming on the heels of Turner's Inside the NBA site that we power, Turner and the NBA launched another site, just for the 2010 NBA Playoffs. Called the NBA Playoffs Highlight Reel, Presented by Starbucks, this site has the best highlights from each of the 2010 NBA Playoff games starting in the second round.
Of course, these video highlights are being 
identified from the full game video using Gotuit metadata. No video editing is being done.
As you can see, the highlights are packaged in several ways to help the viewers quickly and easily find just what they want to watch.
There are playlist for each game, team, and individual player. Blocks, dunks, three pointers, big shots, and steals are also identified using metadata and presented in their own playlists.
In addition to watching great video highlights, the goal of the site is to encourage viewers to share their favorites on Facebook or via email
to their friends. Viewers can group up to three highlights into a highlight reel for sharing. Here is mine featuring the dynamic Rajon Rondo.
The other major part of this site is the integration with FreeWheel. The site is sponsored by Starbucks, and the video advertising and companion banner advertising are all served by FreeWheel. If they wanted, Starbucks could target different campaigns for different Players, Teams, Blocks, Dunks, or other structured Gotuit metadata. The combination of Gotuit with FreeWheel creates a very powerful ability to target video advertising based on metadata.
Here is hoping the Celtics can close out the Cavaliers tonight, and move on to take on the Magic. Find your favorite highlight of the playoffs so far, and send it to your friends today.
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