Posted by Patrick Donovan on Thu, Aug 26, 2010 @ 01:46 PM
Following up on the huge online success of the 2010 PGA Championship, Turner Sports is using Gotuit metadata in the live broadcast of their next golf event – The Barclays, going on right now at the Ridgewood Country Club in Paramus, New Jersey.
As seen in the live video player on pgatour.com, Gotuit metadata markers are on display to help the viewer get to a key moment in the live broadcast. Our time-based video metadata provides the precise start time (and stop time) of the key golf shots of the tournament, along with a unique thumbnail, title, description and other information. Viewers can mouse over a marker to see the information, then click to see that shot.
There is also the option to play through all the key moments defined by Gotuit video metadata by clicking the Play Key Moments button on the left hand side of the progress bar.
The Barclays is the first of four tournaments to determine the winner of the FedEx Cup. This year, some of the notable players include Tiger Woods, Vijay Singh, Davis Love III, Ernie Els, K.J. Choi, and last year’s winner Heath Slocum. The tournament runs for the next four days, and Gotuit metadata will be available throughout.
This is another excellent example of allowing the viewer to better customize their viewing experience by providing accurate, relevant, and timely information about what is happening in the live video stream. With more live events coming up, check back here for updates…
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Posted by Patrick Donovan on Fri, Aug 13, 2010 @ 07:27 PM
Golf anyone? Yesterday, we went live with our latest major implementation – this one with PGA and Turner Sports powering the video for the 2010 PGA Championship. Gotuit time-based video metadata is being used to define each shot for each golfer as they happen live across three different video feeds for the entire tournament.
As the metadata is authored live, it is then published immediately to the PGA’s live video player that is running for the event:
You can see that the user has a choice of two different camera feeds to watch, with metadata markers displayed on each so viewers can quickly get to the key moments. One feed follows the Marquee group of golfers, including Tiger Woods, Y.E. Yang, Vijay Singh, Phil Mickelson, Grame McDowell and Louis Oosthuizen. The other video feed is the Par 3 Camera feed showing all the golfers on the Par 3 holes.
As with every video scene defined by Gotuit time-based metadata, there is a distinct thumbnail, title, time offsets, and several other attributes for each video scene that drive automated playlists on other parts of the site.
For example, the video metadata is also used to incorporate video into the Leaderboard. As soon as metadata has identified a golfer’s shot, that golfer gets a video camera icon next to their name. Clicking on the camera icon brings up a Gotuit video player specific for that golfer, showing all the golfers shots from all the video feeds throughout the tournament.
Viewers can also click on a golfers name to be brought to the Player Scorecard for that golfer. For example, here is the Player ScoreCard for Tiger Woods. For any hole where there is video available, a play icon is displayed. Clicking on that hole brings the viewer to the 2010 PGA Championship Video Portal showing that specific golfer’s shots on that hole.
The Gotuit-powered 2010 PGA Championship Video Portal has all the video from all the feeds, with each shot from each golfer organized into several different playlists to help convert visitors to viewers. These include the playlists By Golfer, By Round, and By Hole. Other interesting video playlists include just the Eagles, Birdies, and Bogeys during the tournament. The Portal automatically starts playing the Key Moments when a visitor first arrives, to immerse them immediately in the very best from the tournament.
Here is the Gotuit embedded player showing the Key Moments:
This is the 92nd annual PGA Championship and as one of golf’s four major tournaments, it is an important and prestigious event. We are very excited to see Gotuit’s premium, time-based video metadata applied to the over 100 hours of video that will be streamed and broadcast live across the four days.
Content Is King, But Metadata Rules
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Posted by Patrick Donovan on Thu, Aug 05, 2010 @ 02:23 PM
Yesterday, it was announced that Facebook bought the social networking patent portfolio owned by Friendster for $39.5 million. This included seven issued patents and eleven patent applications the earliest of which only dates back to 2006, (but is at the beginnings of social networking).
This is one of Facebook’s largest 
acquisitions ever, in terms of dollars spent. Analysts are theorizing that this helps Facebook defend itself against competing IP claims, and was necessary to put in place before executing any plans for an IPO. Clearly, IP matters.
Here at Gotuit, we have invested ferociously in our intellectual property portfolio since the very beginning of the company, dating back to 1996. To date, we have been awarded eight patents with more than a dozen pending applications.
Our IP covers the use of metadata, including time-based metadata, for the improved search, navigation, personalization, consumption, and monetization of stored media (both audio and video). So, if foundational social networking patents are worth $40 million, imagine the value of an early portfolio describing the future of media and advertising…
Content Is King, But Metadata Rules
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Posted by Patrick Donovan on Thu, Jul 29, 2010 @ 04:17 PM
Congratulations to our customer ABC for their historic achievement of having the first daytime talk show to host a sitting President, when President Barack Obama appeared today on The View! The full video of his appearance is available within the Gotuit-powered VIEWer's Choice.
Using Gotuit's time-based video metadata, each individual question and answer that President Obama gave can be instantly accessed, shared via direct URLs, and embedded in blogs like this one. For example, click the links below to see some of the key topics they discussed, such as:
Gotuit's ability to delineate each logic scene within an original source video drives significant benefits to the viewer and the publisher. There is more metadata to describe the overall video to drive search traffic back to the site. The scenes are arranged in more interesting playlists that convert visitors to viewers and better engage those viewers. Finally, there are more natural advertising insertion points to help the publisher monetize their content.
Here is the entire playlist of President Barack Obama's appearance today, with each topic defined by metadata:
If you are a big supporter of President Obama, Gotuit's time-based video metadata lets you easily find his answers that you agree most with and share them with your friends.
If you are not a big supporter of President Obama, our metadata just as easily lets you find the answers you disagree with most, and share them with your friends.
Either way, Gotuit's time-based video metadata makes the video more useful and engaging.
Be sure to check out the other great celebrity appearances within VIEWer's Choice, including 50 Cent, Martha Stewart, Stephen A. Smith, Jennifer Love Hewitt, Lee DeWyze, and more!
Content Is King, But Metadata Rules
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Posted by Patrick Donovan on Thu, Jul 08, 2010 @ 04:37 PM
Have you checked out “Sliced and Diced” yet? This is the Gotuit-powered video portal for Hell’s Kitchen that FOX launched last month. It is the latest and greatest site we have done to date.
The first slice to notice is that this site takes advantage of our integration with Brightcove. FOX uses Brightcove as its content management system and is able to keep its existing video workflow intact for Sliced and Diced. The destination site uses the Gotuit Plugin to access and display the Gotuit metadata describing the playlists and scenes. Then when the viewer chooses the scene they want to watch, the Plugin commands the Brightcove chromeless player to play the original source asset at the specific time offset that was saved within the metadata for that scene.
The beauty is that even though the site is titled “Sliced and Diced” there is no actual video editing, or physical clips being made. So, these scenes like Things Get A Little Hot, The Big Guy’s Hungry, and VIPs in Hell’s Kitchen Tonight, look like discrete clips since they have their own title, description, thumbnail, direct URL, and tags, but they are actually defined by time offsets against the original source asset(s). The result for Fox is much less video to have to manage while still allowing the user to watch and share the parts of the show they like the best.
The second slice to notice how differently this video archive is presented from others. Because each individual scene is identified, they can be grouped into different playlists to better convert visitors to the site into viewers. For example, FOX decided the following playlists made the most sense for the top level navigation choices:
- Full Episodes – to watch the shows in linear order
- Ramsay’s Rampages – showing the master chef notorious temper
- Challenges – for watching great cooking attempts
- Dish Disasters – everyone likes watching when things go bad
- By Chef – everyone has their favorite
- Red Team / Blue Team – the best moments from each team
- Meltdowns – see when the pressure is too much
- Showdowns – unforgettable confrontations
- Punishments – relive every team punishment
- Rewards – the fruits of a job well done
- Eliminations – Ramsay’s elimination moments
This is in addition to the Latest, Best Of, Most Watched, and Highest Rated paths offered in the middle of the page. Obviously, each scene probably shows up in at least two and as many as five or six playlists. This creates the ability to better package and present the video library, and offer different navigation choices to the viewer so they can better personalize their viewing experience.
The third slice is advertising. As with every Gotuit-powered site, the temporal metadata defines the advertising inventory available for the publisher to sell. Typically, the result is a much larger amount of advertising available, as the scene boundaries are more frequent than the ad breaks that occurred during the TV broadcast. In Sliced and Diced, FOX is serving ads through the DoubleClick ad module that works within Brightcove. This is another advantage of the integration between Gotuit and Brightcove - the increased inventory created by Gotuit metadata with the ad serving options available through Brightcove and the members of the Brightcove Alliance.
For your last slice, here is the embedded player, showing some of Ramsay's Rampages. As you watch, think about how FOX is using Gotuit to meet its goals of more traffic to the site, that stay longer, and watch more video. If you have the same goals, contact us to see if we can unleash the value of your video too.
Enjoy, and look for more FOX sites going live later this summer.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
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Posted by Jean Sanidas on Thu, Jun 24, 2010 @ 08:55 AM
Dan Gill, Gotuit's VP of Sales & Business Development, tournament Chairman and Big Brother, along with his committee of fellow Bigs and Big Alumni organized the 8th Annual "Big" Golf Tournament to benefit Big Brothers Big Sisters of Massachusetts Bay .
This event was created for Bigs, so other Bigs could get together, have fun, and fundraise for a cause near to their hearts. The tournament was held on Tuesday, June 22nd at Sandy Burr Country Club in Wayland.
Dan participated in the tournament as part of Team Gotuit and we are happy to report that his team came in at 6 under par.
We would like to congratulate Dan on a job well done in planning and organizing this event for a great cause!
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
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Posted by Jean Sanidas on Thu, Jun 03, 2010 @ 03:37 PM
Seventh Annual Awards Celebrates New England's Most Inventive Technology Advancements
Gotuit has been selected as a winner in the 7th Annual MITX Technology Awards in the Rich Media category. The program kicked off New England Innovation Month by lauding local development and implementation of technologies in the digital industry. Winners were announced in eleven categories, in addition to several "Best of" awards and PricewaterhouseCoopers Promise Awards, at the ceremony attended by more than 350 industry professionals held on June 2nd at the Marriott Copley Plaza in Boston.
Our application focused on our Video Metadata Management System (VMMS) and the rich, scene-level metadata fundamentally changes how video can be packaged, presented, searched, and monetized. We also highlighted how major video publishers such as Fox, ESPN, ABC, Turner, NBA and others, are using the Video Metadata Management System to drive deeper viewer engagement and are integrating the VMMS into their existing video workflows. Congratulations to the other finalists in the Rich Media category, including Brainshark, Brightcove, Episend, RAMP and Wistia.
This is our second MITX Technology award, as we also won in the Digital Media category in 2007.
For the complete list of winners and other information visit the MITX Awards Web site.
Posted by Patrick Donovan on Thu, May 13, 2010 @ 09:54 AM
Anyone else gripped by NBA Playoff fever? We here at Gotuit are, and not just because the Celtics are putting on such a show. Coming on the heels of Turner's Inside the NBA site that we power, Turner and the NBA launched another site, just for the 2010 NBA Playoffs. Called the NBA Playoffs Highlight Reel, Presented by Starbucks, this site has the best highlights from each of the 2010 NBA Playoff games starting in the second round.
Of course, these video highlights are being 
identified from the full game video using Gotuit metadata. No video editing is being done.
As you can see, the highlights are packaged in several ways to help the viewers quickly and easily find just what they want to watch.
There are playlist for each game, team, and individual player. Blocks, dunks, three pointers, big shots, and steals are also identified using metadata and presented in their own playlists.
In addition to watching great video highlights, the goal of the site is to encourage viewers to share their favorites on Facebook or via email
to their friends. Viewers can group up to three highlights into a highlight reel for sharing. Here is mine featuring the dynamic Rajon Rondo.
The other major part of this site is the integration with FreeWheel. The site is sponsored by Starbucks, and the video advertising and companion banner advertising are all served by FreeWheel. If they wanted, Starbucks could target different campaigns for different Players, Teams, Blocks, Dunks, or other structured Gotuit metadata. The combination of Gotuit with FreeWheel creates a very powerful ability to target video advertising based on metadata.
Here is hoping the Celtics can close out the Cavaliers tonight, and move on to take on the Magic. Find your favorite highlight of the playoffs so far, and send it to your friends today.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
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Posted by Patrick Donovan on Tue, May 04, 2010 @ 03:43 PM
Friday, we went live with our latest customer - ABC, powering VIEWer's Choice, the new video portal for The View.
Rather than describe it myself, here is ABC's blog post announcing their new feature:
Watch All You Want with VIEWer's Choice
May 03, 2010 | Posted at 2:21 PM
Ever wanted to go back and watch a segment of The View again? Or see what's been said about a particular Hot Topic across the last few months? Or, heaven forbid, if you missed an episode somewhere along the line? We've got the goods to solve all those problems with The VIEWer's Choice!
The VIEWer's Choice makes every single topic, co-host, guest, and segment available via online video clips -- and it's also completely searchable! Want to see every time the co-hosts discussed Tiger Woods? Or politics? Or had laugh-out-loud funny moments? Or gave out Mom tips? Every bit of show content is available with just a couple of keystrokes.
Check out the VIEWer's Choice page on The View's website right here. Click around, relive some of the great moments on the show, and never have to miss a minute of The View again!
Enjoy this quick sample, where Melissa Etheridge talks about meeting the American Idol finalist Crystal Bowersox.
Will Richmond, founder of VideoNuze, also posted about this today. Here is an excerpt:
"Almost 2 years ago I wrote a post "Non-Linear Presentation + Long-form Premium Video = Big Opportunity," in which I explained how deconstructing full-length programs into searchable clips offers big opportunities to drive fan engagement and new ad inventory. With the explosion of social media like Twitter and Facebook since, the opportunity to leverage clips to promote specific moments in programs is even higher now. Looking around the web though, I'm still surprised at how many full-length programs don't take advantage of this. As "The VIEWer's Choice" demonstrates, talk shows, news and sports programming are probably the most natural fit."
Check out his full posting here.
We are thrilled that ABC has chosen the Gotuit Video Metadata Management System to unleash their video, and hope that the fans of The View love their new, more engaging viewing experience.
Content Is King, But Metadata Rules
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Posted by Jean Sanidas on Mon, May 03, 2010 @ 12:38 PM
We are excited to announce that we were named a finalist for the 2010 MITX Technology Awards in the Rich Media category (four years running). Check out the entire list of finalists here. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area.
The focus of our application this year was the adoption of Gotuit's Video Metadata Management System (VMMS) by major video publishers such as ESPN, Turner, NBA and others, as well as efforts by our customers to integrate the VMMS into their existing video workflows. This includes customer's existing content management systems and video players being enhanced to receive feeds of Gotuit metadata and to use that scene-level metadata to improve their content presentation, video search, advertising inventory and targeting.
Gotuit will be recognized with the other finalists in the category of Rich Media and winners will be announced on June 2nd at the 7th Annual MITX Technology Awards event.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.