Major League Soccer Selects Gotuit for QuickKicks with Remix

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Interactive Video Application Presented With Gotuit for Fourth Consecutive Year

Woburn , MA – March 24, 2009 – Gotuit, a leading provider of broadband video advertising and presentation technology, announced Major League Soccer has selected Gotuit to power QuickKicks, their video portal at www.mlsnet.com/quickkicks, for the fourth consecutive year.

MLS fans can use QuickKicks to easily search, navigate, and share all the 2009 game video with instant access to the game highlights, goals, saves, and their favorite player’s plays. This year, along with a brand new user interface, viewers will be able to make their own highlight reel (remix) from MLS game content and share with the community.

“QuickKicks has a strong history of driving deeper viewer engagement with our video content," said Major League Soccer Director of Digital Strategy Chris Schlosser.  "Gotuit’s metadata, which allows the viewer to navigate directly inside the game footage to the most interesting content, delivers a personalized viewing experience. The remix capabilities take this even further by enabling the audience to mark their favorite scenes and compile their own highlights.”

Key features of QuickKicks, powered by Gotuit, include:

• Each televised game video, including the playoffs and championship, will be viewable online through several video playlists including Game Highlights, Goals, Saves, and specific player highlights from players on each team.
• New for 2009 is the ability for users to define their own QuickKick by marking the best plays and compiling them in a custom order which is then saved and shared with the community. Viewers can then rate each QuickKick as well as link or embed in their personal blog.
• Deep video search capabilities across the entire library and within each game video.
• Viral sharing features such as direct links and embeddable players down to individual plays and personalized highlight remixes.
• Automated feeds for Most Viewed Highlights, Most Viewed QuickKick, Most Recent QuickKick, and Top Rated QuickKick.
• Free to viewers and supported by in-stream video advertising and in-page banner advertising served by DoubleClick
• Accessible directly at http://www.mlsnet.com/quickkicks/.

“We are delighted to deliver a completely redesigned QuickKicks for Major League Soccer, which takes full advantage of our technology”, said Mark Pascarella, CEO Gotuit. “From structured video metadata, to automated feeds, to audience remixing, to our flexible advertising policy capabilities, QuickKicks is a tremendous example of how a publisher can drive longer session times and better content monetization through the patented Gotuit platform.”

About Gotuit

Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers.  The Company’s patented Video Metadata Management System (VMMS) is an end-to-end platform that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as WWE, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.

About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Having recently kicked off its 14th season, MLS will have 15 teams in the 2009 season: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. A Philadelphia expansion team will debut in 2010. For more information about MLS, log on to the League’s official Web site at www.MLSnet.com.

For more info

MLS QuickKicks - www.mlsnet.com/quickkicks
Major League Soccer – www.mlsnet.com
Gotuit – www.gotuit.com