Gotuit can now deliver its premium, scene-based metadata for publishers minutes after a live broadcast
Woburn , MA – August 26, 2009 – Gotuit, a leading provider of broadband video metadata technologies , today announced that it has integrated with Inlet Technologies, the leader in live streaming and on-demand solutions for digital media. Video publishers using Gotuit’s Video Metadata Management System (VMMS) along with Inlet’s Spinnaker TM 7000 HD real-time streaming encoder can now author premium, scene-level metadata for video programs as they are being broadcast. The result is that both the final broadband video file and associated metadata file can be delivered to the destination web site within minutes of the live broadcast.
“The faster brands can get video to their site, along with rich, accurate and relevant metadata, the better they will be able to monetize their content,” said Mark Pascarella, CEO of Gotuit. “We are thrilled to be able to tap into Inlet’s powerful abilities to encode video on the fly so that metadata can be authored while a program is being broadcast. Human-authored metadata has always had a significant advantage in quality and accuracy over automated solutions, and this integrated process adds to the speed of our patented solution.”
“We are excited to work with Gotuit to enable broadcast networks, cable channels, sports organizations and other content owners to deliver a high quality end-user experience in the fastest possible time,” said Neil Selvin, President of Inlet Technologies. “Time-to-market is a crucial success factor in this industry. At a time when viewers have multiple destinations from which they can watch the same content, publishers gain a significant advantage over competitors when they deliver that content first.”
The combined solution is able to encode broadcast MPEG-2 (SD or HD) into broadband video formats like Flash VP6 or h.264. The Gotuit VMMS is then used to author metadata against the broadband video, and publish both the video file and associated video metadata files to the destination site(s). The result is an interactive viewing experience with scene-by-scene navigation, compelling playlists and navigational paths across the library, accurate video search, and precise advertising insertion points beyond the limitations of linear advertising breaks.
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of video libraries for professional content publishers. The Company’s patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as World Wrestling Entertainment, History Channel, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
About Inlet Technologies
Inlet Technologies is the leading provider of live streaming and on-demand solutions that help companies build intelligent, robust digital media infrastructures. Our industry expertise, award-winning products and outstanding support enable content owners and distributors to expand their audience and maximize their content’s value. Inlet provides the industry’s fastest time-to-output, sets new standards for quality, and is the first to reach new screens. Industry leaders such as Major League Baseball, Microsoft, Yahoo!, M6 and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.
Media Contacts:
Jean Sanidas
Gotuit
781-970-5500
press @gotuit.com
Shawn Ramsey
Crossroads PR for Inlet Technologies, Inc.
919.621.0737
inlet@crossroadspr.com
Gotuit powering HISTORY’s broadband video mash-up site for network’s # 1 program
Woburn , MA – May 12, 2009 – Gotuit, a leading provider of broadband video metadata technologies , today announced their latest customer, HISTORY™, an award-winning, international cable television network. HISTORY has selected Gotuit to power Ice Road Truckers Video Mash-Ups, an innovative broadband video mash-up site for history’s #1 series Ice Road Truckers.
“Ice Road Truckers Video Mash-Ups delivers compelling and exciting content beyond the linear platform. These types of unique, dynamic, digital opportunities with the likes of Gotuit perfectly illustrate the progressive initiatives we are pushing for at HISTORY which reflect the growth of our brand," said Nancy Dubuc, EVP/GM, HISTORY. "Fans of Ice Road Truckers can now find the most dangerous, funny, interesting, and enjoyable moments from the entire archive and mix them together into their own personal highlight reel. This enhances the overall experience for our top-rated series and deepens the audience’s engagement with the program and brand.”
Built using Gotuit’s Video Metadata Management System™ (VMMS), visitors to Ice Road Truckers Video Mash-Ups can access the best scenes from Season One, Season Two and weekly updates from the new Season Three to create their mash-ups. Viewers can further edit those scenes down to smaller segments to include in their mash-up, add graphics and audio beds. Mash-ups can be rated by the community, and authors of the top rated remixes will be eligible to win official Ice Road Trucker prizes.
The site leverages premium video metadata to present the Ice Road Trucker video in a variety of categories, such as Drivers, Rivalries, and Accidents, making it easy for viewers to navigate to their favorite video. The Gotuit-powered video search allows users to easily search inside each episode and across the archive to find their favorite segments. Visitors can also access direct links and embed codes to share their favorite scenes and mash-ups. The Gotuit VMMS is built on a cloud-based architecture capable of handling large spikes of simultaneous users.
“HISTORY is a brand that stands for the highest quality in programming, so we are thrilled to have been selected to power Ice Road Truckers Video Mash-Ups,” said Mark Pascarella, CEO, Gotuit. “HISTORY understands that in today’s multi-platform environment, producers of hit linear programming must optimize the content to match the capabilities of the platform. In broadband, this means better navigation, video search, viewer engagement and viral sharing. Gotuit’s patented technology delivers all these benefits through the power of premium, scene-level metadata.”
Creative and promotional direction for Ice Road Truckers Remixed was provided by Electric Artists, a leading digital brand management and strategy agency, with a media and entertainment client roster that includes A&E, History, USA Network, Food Network and Netflix.
This season, HISTORY’s top series is headed to Alaska, 250 miles north of the Arctic Circle – to where a group of elite truckers face their most perilous journey yet. Chronicling both the incredible challenges as well as the history of this fascinating region, season three of ICE ROAD TRUCKERS premieres Sunday, May 31, 9pm ET/PT.
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as World Wrestling Entertainment, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners , Atlas Venture , Motorola and private investors.
About HISTORY
History™ and History HD™ are the leading destinations for revealing, award-winning, original non-fiction series and event-driven specials that connects history with viewers in an informative, immersive, and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military, technology, natural history, pop culture, and contemporary history. Among the networks’ program offerings are Ice Road Truckers, Ax Men, Battle 360, and The Universe. History’s website, www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games, podcasts, and more.
About Electric Artists
Electric Artists is a leading independent digital brand management and strategy agency, specializing in creative ideas, strategic web 2.0 direction and powerful promotions. We create transformative brands by helping our clients create and connect communities online. Our successes are the result of hard work, creative insight, an open mindset, and the pursuit of relationships that are built on trust... and the fact that we love what we do.
For more info
Gotuit – www.gotuit.com
History – www.history.com
Electric Artists – www.electricartists.com
Ice Road Truckers Video Mash-Ups – www.history.com/iceroadtruckers-mashup
Media Contacts:
Jean Sanidas
Gotuit
781-970-5500
press @gotuit.com
Vicky Kahn
HISTORY
212-210-9743
vicky.kahn@aetn.com
Interactive Video Application Presented With Gotuit for Fourth Consecutive Year
Woburn , MA – March 24, 2009 – Gotuit, a leading provider of broadband video advertising and presentation technology, announced Major League Soccer has selected Gotuit to power QuickKicks, their video portal at www.mlsnet.com/quickkicks, for the fourth consecutive year.
MLS fans can use QuickKicks to easily search, navigate, and share all the 2009 game video with instant access to the game highlights, goals, saves, and their favorite player’s plays. This year, along with a brand new user interface, viewers will be able to make their own highlight reel (remix) from MLS game content and share with the community.
“QuickKicks has a strong history of driving deeper viewer engagement with our video content," said Major League Soccer Director of Digital Strategy Chris Schlosser. "Gotuit’s metadata, which allows the viewer to navigate directly inside the game footage to the most interesting content, delivers a personalized viewing experience. The remix capabilities take this even further by enabling the audience to mark their favorite scenes and compile their own highlights.”
Key features of QuickKicks, powered by Gotuit, include:
- Each televised game video, including the playoffs and championship, will be viewable online through several video playlists including Game Highlights, Goals, Saves, and specific player highlights from players on each team.
- New for 2009 is the ability for users to define their own QuickKick by marking the best plays and compiling them in a custom order which is then saved and shared with the community. Viewers can then rate each QuickKick as well as link or embed in their personal blog.
- Deep video search capabilities across the entire library and within each game video.
- Viral sharing features such as direct links and embeddable players down to individual plays and personalized highlight remixes.
- Automated feeds for Most Viewed Highlights, Most Viewed QuickKick, Most Recent QuickKick, and Top Rated QuickKick.
- Free to viewers and supported by in-stream video advertising and in-page banner advertising served by DoubleClick
- Accessible directly at http://www.mlsnet.com/quickkicks/.
“We are delighted to deliver a completely redesigned QuickKicks for Major League Soccer, which takes full advantage of our technology”, said Mark Pascarella, CEO Gotuit. “From structured video metadata, to automated feeds, to audience remixing, to our flexible advertising policy capabilities, QuickKicks is a tremendous example of how a publisher can drive longer session times and better content monetization through the patented Gotuit platform.”
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented Video Metadata Management System (VMMS) is an end-to-end platform that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as WWE, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Having recently kicked off its 14th season, MLS will have 15 teams in the 2009 season: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. A Philadelphia expansion team will debut in 2010. For more information about MLS, log on to the League’s official Web site at www.MLSnet.com.
For more info
MLS QuickKicks - www.mlsnet.com/quickkicks
Major League Soccer – www.mlsnet.com
Gotuit – www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit
781.970.5500
press @gotuit.com
Gotuit’s Video Metadata Management System now compatible with thePlatform’s Media Publishing System
Woburn, MA - December 11, 2008 - Gotuit, a leading provider of video optimization technologies , today announced that it has integrated with thePlatform, a subsidiary of Comcast (NASDAQ: CMCSA) and the leading white-label video management and publishing company for broadband, mobile and TV. Video publishers using thePlatform's Media Publishing System to manage their video can now use the Gotuit Video Metadata Management System™ (VMMS) to author premium, scene-level metadata to improve the presentation, personalization, discovery, advertising inventory, and monetization of their broadband video libraries.
"Today's announcement with thePlatform is the latest in a series of integrations that connect our hosted metadata solution with the professional video ecosystem," said Gotuit CEO Mark Pascarella. "Many of the world's leading video publishers have chosen thePlatform as their content management system, and this integration enables these publishers to achieve a new level of content presentation and monetization using Gotuit's patented technology and premium metadata."
Gotuit's VMMS transforms video libraries by utilizing metadata to define the smallest usable elements within original source videos - the individual scenes. These scenes can then be used to dramatically impact the key dimensions that drive a video's performance:
- Visit traffic increases due to a) increases in repeat visits, b) more viral sharing of scenes and playlists, and c) greatly enhanced, scene-level mRSS feeds out to video search engines;
- Session time increases due to a significantly improved user experience, where the viewer can enjoy a personalized mode of watching that gets directly to the scenes of greatest interest; and
- Monetization increases due to the combination of longer session time with a larger ad inventory from the more precise and flexible ability to serve in-video ads at any scene boundary.
With the completed integration, publishers can use Gotuit's video metadata authoring application, VideoMarker Pro™, to define scene-level metadata for video assets managed within thePlatform. The metadata is then managed by Gotuit's hosted data service, Gotuit Metadata Services™, and is served via the publisher's content delivery network to the destination web page. Gotuit has several player templates available, as well as documented player components, for customers to build their own Gotuit-powered playback experience. Learn more at www.gotuit.com.
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners , Atlas Venture , Motorola and private investors.
For more info
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
Enabling superior content monetization and targeted advertising for broadband video publishers
Woburn, MA – October 22, 2008 – Gotuit, a leading provider of video optimization technologies , today announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services . This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments.
“Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash the full value of their video libraries.”
Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater advertising control and flexibility. For example, Gotuit customers can set ad request logic based on a viewer’s session time and/or the number of scenes watched, across the entire library. As a result of the new mid-roll ad opportunities, Gotuit-enabled publishers have far greater ad inventories than those limited to pre- and post-roll options. The scene definitions also allow the viewer to easily personalize their viewing experience and get directly to what is most interesting.
In addition, the ads served can be targeted based on the scene metadata such as Character, Player, Topic, Keyword, etc. When making the ad request, the Gotuit scene metadata can be sent to DoubleClick for delivery of the most appropriate and valuable advertisement.
The solution is currently live with Sports Illustrated’s 2008 Heisman Watch video portal, powered by Gotuit, with advertising served by DoubleClick.
For more info
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
DoubleClick is a trademark of Google Inc.
SI taps Gotuit’s advanced advertising capabilities for college football video highlights
Woburn, MA - October 6, 2008 - Gotuit, a leading provider of video discovery, presentation and monetization technologies , today announced Time Inc.'s Sports Illustrated has expanded its relationship with Gotuit to power their broadband video portal focused on the leading candidates for the 2008 NCAA Heisman Trophy. The SI.com 2008 Heisman Watch (http://sportsillustrated.cnn.com/football/ncaa/specials/heisman/2008/video/) provides viewers with a searchable database of video highlights from the top NCAA college football players organized by player, position, school, or Sports Illustrated's exclusive rankings.
Sponsored by Nissan, the 2008 Heisman Watch FilmRoom utilizes Gotuit's advanced advertising capabilities to display in-stream video ads from DoubleClick. Viewers are shown a pre-roll ad on their first video, then will not see an ad again for a certain time period set by SI no matter where they navigate in the video portal. This drives the users to sample more player video while seeing the appropriate number of ads along the way. Gotuit customers can configure logic for pre-roll, mid-roll, or post-roll ads, and can have separate logic for the in-page player and the embedded player for off-site viewing.
"Continuing our line of successful FilmRooms, the 2008 Heisman Watch site gives college football fans the unique combination of SI's editorial perspective matched with compelling video highlights. Fans can enjoy a 2008 preview, and weekly video updates for the top players in college football," said Stacey Vollman, VP/General Manager, SI.com. "Gotuit's powerful video technology lets fans easily watch, share, and embed the players and highlights they are most interested in."
Key features of 2008 Heisman Watch on SI.com, powered by Gotuit, include:
- Video highlights of the top college football players accessible by Top Contenders, Player, School, or Position
- Instant access to favorite highlights; jump inside a video directly to a specific play
- Weekly updates for each player's games, with navigation to specific plays
- Embedded player for viewers to embed any player or highlight in their own blog or site
- Deep video search and navigation capabilities across the entire video library
"We are thrilled to launch our latest FilmRoom with SI," said Dan Gill, Vice President of Business Development for Gotuit. "SI is taking great advantage of our advanced advertising capabilities that go beyond the standard pre-roll, combined with our superior viewing experience, to deliver a compelling and lucrative application."
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Sports Illustrated - www.si.com
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
Gotuit's premium, scene-level video metadata greatly increases the size, precision, and relevancy of Pixsy's video search index
Woburn , MA & San Francisco CA - September 30, 2008 - Gotuit, a leading provider of video optimization technologies, today announced that it has partnered with Pixsy, the leading B2B provider of private label video and image search, to deliver a greatly enhanced video search and syndication capability . Gotuit customers using the Gotuit Video Metadata Management System (VMMS), now can have mRSS feeds of their Gotuit-powered video library published to and ingested by Pixsy's Media Search Platform to drive greater traffic and monetization.
"Video search is a difficult problem that Gotuit's premium metadata is ideally suited to solve," said Gotuit CEO Mark Pascarella. "By publishing a detailed set of information about each individual scene within the source video asset, the amount of information in a search index about a video library explodes. Our customers love the fact that by using Gotuit they can publish between 10x and 25x more data to the video search providers like Pixsy. This directly translates into increased traffic."
Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This allows publishers to fundamentally improve how they package and present their content on their site, and allows the viewer to personalize their viewing experience. These factors combine to greatly improve session time and the associated ads served.
In addition to its on-page benefits, the scene-level metadata can now be syndicated through mRSS feeds to Pixsy for inclusion in their Video Search Playback(VSP) platform. Each scene has a thumbnail, title, description, direct URL link, embedded player code, and other structured attributes defined by the publisher. Instead of a single asset in the mRSS feed, each scene is individually identified using the premium metadata. Pixsy can then use this to drive more traffic back to the original site, or offer far more video elements within Pixsy's VSP for publishers to enjoy greater monetization when their content is watched off site.
"Gotuit's premium metadata approach is a terrific fit with Pixsy's mission to dramatically enhance traffic and monetization for website owners," said Pixsy CEO Chase Norlin. "Allowing our search technology to work against each scene inside an asset, instead of just the asset itself, grows the search index for each video by an order of magnitude for the user to better search against and the website to monetize."
In addition to greatly increasing the number of items within a search index due to the scene definition, the metadata describing the scenes can be more accurate, precise and contain new information that cannot be determined from a simple speech-to-text or computer vision approach. Publishers using the patented Gotuit technology can add their own information about each scene, including elements like Emotion, Location, Plot Line, Topic, Keyword, and other data elements that significantly enhance the breadth of information available for video search.
About Pixsy
Pixsy Corporation is the leading B2B provider of private label Video and Image Search to websites and applications. The Pixsy mission is to deliver the highest quality video and image search products to customers across the globe with solutions designed to dramatically enhance traffic and monetization for website owners. Pixsy was founded in 2005 by a team of leading technologists from Microsoft Corporation and is widely recognized as pioneering and popularizing the syndication of video and image search. Today, Pixsy powers video and image search experiences for some of the Internet's leading brands including Comcast, Lycos, Travelocity, National Lampoon, Veoh and others. The growing "powered by Pixsy" network of websites reaches an audience of over 35 million unique users every month (Nielsen).
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Gotuit - www.gotuit.com
Pixsy - www.pixsy.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
Pixsy Corporation
E-mail: press@pixsy.com
Phone: 415.839.5055
Woburn, MA – September 12, 2008 – Gotuit CEO Mark Pascarella will speak on the Massachusetts Innovation and Technology Exchange (MITX) panel “The Ins and Outs of Making Money from Online Video” on Wednesday, September 17th at 6pm. The panel is being moderated by Will Richmond, Editor/ Publisher of VideoNuze and will be held at Fidelity Investments, 245 Summer Street, 14th Floor, Boston MA.
“The Ins and Outs of Making Money from Online Video”
Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you – or your clients - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find. In this timely panel discussion, you'll learn from experts about today's best practices in monetization, hear about concrete examples that are working, and gather valuable data.
During the discussion, the following questions will be answered:
- How are publishers, brands, media companies and agencies successfully making money with online video today?
- What criteria should you use to evaluate each revenue model’s merits?
- What are the pros and cons of each approach?
- What tools are available to capitalize on each approach?
- Who are some of the key partners to know about?
- What are the upcoming trends to be aware of?
- Where can you go to find useful data?
The full list of panel attendees is:
- Mark Pascarella, President & CEO, Gotuit
- David Carson, Co-CEO & Co-Founder, Husky Media
- Keith Johnston, SVP of Integrated Production, Mullen
- Waikit Lau, CEO, ScanScout
- Will Richmond, Editor/Publisher, VideoNuze (Moderator).
For more info
Gotuit – www.gotuit.com
MITX – http://www.mitx.org
Media Contacts:
Patrick Donovan
Gotuit Media Corp.
E-mail: pdonovan@gotuit.com
Phone: 781-970-5500
Gotuit recognized in the Best Search and Indexing Platform category
Woburn , MA – September 2, 2008 – Gotuit, a leading provider of video discovery, advertising, and monetization technologies, today announced that the Gotuit PowerVideo Suite™ has been voted a finalist for Streaming Media Magazine’s 2008 Readers’ Choice Award for “Best Search and Indexing Platform.” Gotuit won this award in 2007, and was named by the editors of Streaming Media Magazine as one of their ten Editor’s Picks for 2008.
"As a past winner in this category, we are excited to be recognized again as a finalist for the Streaming Media Readers’ Choice Awards" said Mark Pascarella, CEO of Gotuit. “Our patented Video Metadata Management System™ (VMMS) has been proven to drive better performance for online video libraries, including better advertising insertion points, greatly improved data for search and discovery, and more intuitive and personalized presentation to the viewer. The end result is that video content is easier to find, more enjoyable to watch, and more lucrative to monetize. Being recognized for the second year in a row by Streaming Media’s informed readers for our continued commitment to deliver superior video technology is a great honor.”
"This year's Readers' Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world,” says Streaming Media editor Eric Schumacher-Rasmussen. “The fact that there's so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they've chosen. Regardless of who the ultimate winners are, that's something we can all celebrate."
As part of this year’s Streaming Media West show, winners will be announced at a gala reception at 7:30 p.m. on Wednesday, September 24, in the Grande Ballroom of the St. Claire Hotel in San Jose. The reception is open to all full conference attendees, speakers, exhibitors, as well as the finalists.
For more info:
Gotuit – www.gotuit.com
Streaming Media - www.streamingmedia.com
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com
Partnership utilizes Gotuit’s Video Metadata Management System with Move Media Services
Woburn, MA and American Fork, UT - August 7, 2008 - Gotuit, the leading provider of video metadata management solutions, and Move Networks, a leading provider of Internet television services, today announced an integration partnership and their first joint customer. The integration enables Gotuit's system for defining targeted advertising insertion points and flexible ad-serving logic to be used with video libraries published in the Move Networks video format.
The video technologies and services developed and managed by Move Networks enable leading brands such as ABC, ESPN, Fox, and the CW to deliver live and on-demand programming to millions of viewers without the buffering, stalling, and low-quality viewing experiences common with competing technologies. This high-quality experience, coupled with comprehensive viewer metrics, and the delivery of highly relevant ads, enables content publishers to attract and capture the attention of today's viewer that demand access to premium content anytime, anywhere.
Gotuit empowers broadband video publishers to greatly enhance how they monetize their video libraries by authoring structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater control and flexibility with their advertising strategies. In addition, the ads served in the precise insertion points can be targeted by third-party ad providers based on the scene metadata such as Character Name, Player Name, Topic, Keyword, etc. Banner or overlay ads can also be targeted based on the rich metadata.
Move customers using the Gotuit integration can now enjoy greater ad logic flexibility. Rather than just pre- and post-rolls for each asset, they can set their ad logic to utilize the mid-roll insertion points. The publisher sets the ad timer, and the Gotuit-Move solution will play an ad at the next available insertion point, no matter what asset or scene is being viewed, after the timer has expired. The result is that the viewer has the freedom to sample more assets and navigate directly to the most interesting scenes, while the publisher is able to monetize that experience in the most effective way possible.
In summary, Move Networks and Gotuit's solution:
- Optimizes monetization due to precise ad-insertion points, flexible ad logic, and the ability to target both in-stream and in-page advertising using rich scene-level metadata;
- Drives better viewer engagement due to improved presentation of the video library with multiple navigational paths the viewers can choose to personalize their experience;
- Improves user experience due to the enhanced video search to allow a viewer to get directly to the scenes inside the video.
"Radical changes in the way that people access and consume video content are driving both viewers and advertising revenues to the Internet," said John Edwards, CEO of Move Networks. "Move's technology has been designed to deliver the best viewer experience allowing media companies to stream high-definition video, increase viewer engagement and better monetize their assets. Our partnership with Gotuit, and their unique approach to harnessing the power of rich metadata, provides the publisher additional avenues to monetize that experience."
"As a pioneer in the use of video metadata, our patented technology and services have been proven to drive the most value from streaming video," said Mark Pascarella, CEO of Gotuit. "Incorporating the compelling video quality delivered by Move is a significant milestone in our on-going pursuit to make video more enjoyable to watch and more valuable to monetize."
Gotuit and Move Networks have successfully deployed the solution with XONtv at www.xontv.tv (member login required), across their library of thousands of hours of outdoor-related video programming.
For more info:
Gotuit - www.gotuit.com
Move Networks - www.movenetworks.com
Media Contacts:
Patrick Donovan
Gotuit
781.970.5500
pdonovan@gotuit.com
Mary Kay Evans
Move Networks
801.756.5805
mkevans@movenetworks.com