Video publishers create more ad inventory and
enhance targeting with scene-level metadata
Las Vegas, NV - April 13, 2010 - Gotuit, a leading video metadata technology company with customers including Turner, ESPN, and WWE among others, today announced at the National Association of Broadcasters show that it has integrated with FreeWheel, a leading video monetization technology company. Gotuit has joined FreeWheel's PAVE Initiative (Partners Accelerating the Video Economy), to help video publishers unleash the full value of their video archives through the use of temporal, scene-level metadata.
With the combined solution, publishers use Gotuit's Video Metadata Management System to define a structured set of time-based metadata for each individual scene within their source videos. The video metadata can include detail such as Topic, Talent, Player, Team, Character, Location, Show Segment, and Emotion and is customizable by each publisher. This metadata is ingested by the FreeWheel platform to create greater advertising inventory that can be keyword targeted for each individual scene.
The result is a superior monetization opportunity that can yield higher CPMs from enhanced targeting and the larger amount of advertising slots defined for each asset.
"Better monetization is the ultimate goal that all video publishers continue to strive for and this integration makes that possible," said Gotuit CEO Mark Pascarella. "Gotuit's patented technology creates a layer of rich metadata that defines the advertising insertion points along with accurate and descriptive information about each one. When sent to FreeWheel's digital ad management system, it creates an actionable solution that realizes the full benefit of the scene-level metadata and the full revenue potential of the video."
About Gotuit
Gotuit is the leading provider of premium video metadata technology which optimizes the value of video libraries for professional video publishers. The Company's patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit is a software-as-a-service (SAAS) business powering video for leading brands such as Turner, ESPN, World Wrestling Entertainment, History Channel, Lifetime, Fox, Sports Illustrated and more. Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, and private investors. For more information, visit http://www.gotuit.com/.
Media Contacts:
Jean Sanidas
Gotuit
781-970-5500
press@gotuit.com
August 4, 2007 Where to Find Sports Video Online
"The good news is that the 2007 draft was streamed in part on SI.com through its FilmRoom project and employed the metadata search capabilities of Gotuit."
April 16, 2007 Random News from the Ice Blog
"Available daily online on the league's Web site, NHL on the Fly: Final is a complete wrap-up of the night's action from across the league, complete with game highlights and expert analysis."
The NHL announces today their partnership with Gotuit for videos online for the NHL Network's NHL On The Fly: Final.
April 16, 2007 - 12:45 PM PDT - by Kristen Nicole
NHL On The Fly: Final, the network's nightly wrap-up of events from across the league, complete with game highlights and expert analysis, is now using Gotuit for their online program. With the Gotuit video platform, the NHL will be able to offer online access to the entire video library, video highlights, instant video navigation, user-created favorite playlists, and video search across the entire NHL On The Fly library. Videos can be sent to friends or embedded into their MySpace, hi5, Friendster and Piczo profiles as well. Viewers also get a unique playlist to Top Content, and individual views dedicated to the Goals, Saves, Best Hits, and Top Five Plays of the day.
The Gotuit platform provides a very personalized approach to video with an on-demand format, which appeals to users and companies looking to bring more value to their own video programming. Sports Illustrated recently partnered with Gotuit to provide NFL Draft coverage. Gotuit's search functionality, which includes features such as the ability to search within a video to find the clip you're looking for, is perfect for sports-oriented audiences, giving them more control over the exact content they'd like to see.
Gotuit Media, an Andover provider of navigation and indexing services for on-demand television, has promoted Mark Pascarella to president of Gotuit Media. He previously served as executive vice president. Prior to joining Gotuit Media he worked at the Topol Group, an early-stage investment firm he co-founded.
By Shirley Brady
December 15, 2003
Among the many acronyms making news at Anaheim was a clearer DVR picture for Comcast. Brian Roberts kicked off the final Western Show by announcing his MSO is getting into DVR “big time next year” by rolling out the service in the first quarter using Motorola set-tops and software from TV Guide. Comcast expects to have DVR available to 90% of its subs by the end of 2004. This summer it tested DVR service for multiple TV sets via home networking using Samsung digital set-tops and Ucentric Systems software in its Philly market. Other Comcast markets now getting DVR service include central New Jersey and its Washington, D.C., Metro market including Manassas, Va. Charter also just flipped the switch on DVR service in its So. Cal. system.
Many panelists addressing Western’s final crowd focused on the need for an advanced-services preemptive strike against the Rupert Murdoch-run DirecTV. Time Warner Cable took up the gauntlet, announcing a deal with OpenCable-friendly Vidiom Systems, a company Roberts also praised, to develop ITV applications for Time Warner’s digital platform in 04. Vidiom demoed a variety of OCAP 1.0 applications in the pipeline for TWC on Scientific-Atlanta’s 3250 HD set-top box at the show; S-A also introduced its HD/DVR set-top, the Explorer 8000HD. Time Warner Cable’s MystroTV test site, Green Bay, will be the first of its markets to launch the box.
Video on demand still generates buzz. Time Warner Cable CEO Glenn Britt predicted in Anaheim that SVOD will be very powerful as a supplement to existing channels and Comcast reiterated its vow to have VOD “everywhere” by the end of next year. Comcast SVP of marketing and new products Andy Addis shared results showing VOD’s ability to combat churn. The company saw a spike when Showtime on Demand was added earlier this year and an even bigger one when HBO on Demand was launched in October, after which overall VOD usage nearly doubled. The average viewer now uses Comcast on Demand a dozen times monthly, and usage has increased about 700% each month during the past year. In October alone, about 45% of all digital subs with the service ordered at least one program, or double the take rate of December 2002. Addis also said HD VOD, already being talked up in its Eastern divison, is a-comin with an initial menu of up to five hi-def titles to whet subs appetite.
Comcast officially announced its rollout of Starz on Demand (already available to some of its subs) and Starz HD. Starz plans to offer a robust lineup of 100 VOD movies titles a month as part of its subscription offering. Charter launched Starz on Demand in St. Louis while Cox is bringing Starz HD to its Phoenix market, which has been promoting HD with a “Striker Program” in which college students hit Best Buy stores at peak hours to chat up the value of hi-def. Cox Arizona VP/GM Steve Rizley said at CTAM’s pre-Western lunch that one of its so-called strikers made 146 sales in a single day. (Give that kid a full-time gig, quick!)
ESPN announced its sports double-header HD VOD in Anaheim, with plans to launch with one college football and basketball game per week. Bowl games including the Peach Bowl will appear on HD VOD, while hoops coverage from the Big East and Big Ten tournaments are slated for ESPN HD and VOD in March.
Other tidbits from Anaheim: the NCTA said cable-enabled HD is now available in 96 of the top 100 TV markets (and all of the top 30) in the U.S. for a total of 143 markets overall&Time Warner Cable is launching National Geographic Channel on Demand, a 10-hour, free VOD offering, in 22 markets including Syracuse, Los Angeles, San Antonio and Houston & N2 Broadband and Gotuit Media are goosing VOD searches by integrating their respective technologies & Mag Rack talked up the first of its four seasonal promotions slated for next year: “A New You” features yoga and light cooking content to help help keep those New Year’s resolutions & TVN is bringing VOD content to Ohio’s BuckEye CableSystem (and made a pact with MGM to license titles from its mammoth library of movies) & TV Guide Interactive demoed two new IPG products for digital cable: its blue guide featuring DVR functionality and a quick-access menu plus its best-in-class i-guide.
InDemand’s Winter Mega Movies campaign, premiering a dozen titles including Terminator 3, is running throughout January and February. Dual sweepstakes promote VOD and NVOD to participating digital cable systems, with an HDTV prize as one of the sweeteners.
Are you testing, launching, expanding or just plain creatively marketing VOD, HSD, HDTV, DVR, ITV, VoIP, or any other cable acronym? Drop a line to sbrady@pbimedia.com.
Gotuit elevates Pascarella to president
Jeff Baumgartner, CED
Gotuit Media has promoted Mark Pascarella to president of the on-demand software company.
In his new role, Pascarella, who previously served as the company's executive vice president, will oversee the growth of company's core business, which includes software that uses metadata to index stored video content.
Gotuit's software, for example, can index a baseball game by inning or a newscast by story. Video-on-demand server/system vendor Concurrent Computer Corp. demonstrated Gotuit's software on its MediaHawk platform at recent cable trade shows.
Pascarella will report to Gotuit Founder and Chairman James Logan. Before joining Gotuit in January 2001, Pascarella co-founded the Topol Group with cable industry pioneer Sidney Topol. There, Pascarella led Gotuit's first round of financing.
Gotuit Media Corp. and N2 Broadband Inc. are teaming up to make finding video-on-demand content easier.
Gotuit’s "Gotuit TV" indexing technology for VOD content will integrate N2 Broadband’s "OpenStream" VOD platform under terms of a partnership announced at the Western Show Wednesday.
The combination is currently being tested by a major MSO, and it will be commercially available in the first quarter of 2004.
"Enhanced metadata will drive new methods for navigating on-demand content, creating new ways for consumers to find what they want in the on-demand programming era," Gotuit president Mark Pascarella said in a release.
"Our partnership with N2 Broadband allows us to streamline the integration process and immediately deploy into a huge embedded market," he added.