Gotuit's premium, scene-level video metadata greatly increases the size, precision, and relevancy of Pixsy's video search index
Woburn , MA & San Francisco CA - September 30, 2008 - Gotuit, a leading provider of video optimization technologies, today announced that it has partnered with Pixsy, the leading B2B provider of private label video and image search, to deliver a greatly enhanced video search and syndication capability . Gotuit customers using the Gotuit Video Metadata Management System (VMMS), now can have mRSS feeds of their Gotuit-powered video library published to and ingested by Pixsy's Media Search Platform to drive greater traffic and monetization.
"Video search is a difficult problem that Gotuit's premium metadata is ideally suited to solve," said Gotuit CEO Mark Pascarella. "By publishing a detailed set of information about each individual scene within the source video asset, the amount of information in a search index about a video library explodes. Our customers love the fact that by using Gotuit they can publish between 10x and 25x more data to the video search providers like Pixsy. This directly translates into increased traffic."
Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This allows publishers to fundamentally improve how they package and present their content on their site, and allows the viewer to personalize their viewing experience. These factors combine to greatly improve session time and the associated ads served.
In addition to its on-page benefits, the scene-level metadata can now be syndicated through mRSS feeds to Pixsy for inclusion in their Video Search Playback(VSP) platform. Each scene has a thumbnail, title, description, direct URL link, embedded player code, and other structured attributes defined by the publisher. Instead of a single asset in the mRSS feed, each scene is individually identified using the premium metadata. Pixsy can then use this to drive more traffic back to the original site, or offer far more video elements within Pixsy's VSP for publishers to enjoy greater monetization when their content is watched off site.
"Gotuit's premium metadata approach is a terrific fit with Pixsy's mission to dramatically enhance traffic and monetization for website owners," said Pixsy CEO Chase Norlin. "Allowing our search technology to work against each scene inside an asset, instead of just the asset itself, grows the search index for each video by an order of magnitude for the user to better search against and the website to monetize."
In addition to greatly increasing the number of items within a search index due to the scene definition, the metadata describing the scenes can be more accurate, precise and contain new information that cannot be determined from a simple speech-to-text or computer vision approach. Publishers using the patented Gotuit technology can add their own information about each scene, including elements like Emotion, Location, Plot Line, Topic, Keyword, and other data elements that significantly enhance the breadth of information available for video search.
About Pixsy
Pixsy Corporation is the leading B2B provider of private label Video and Image Search to websites and applications. The Pixsy mission is to deliver the highest quality video and image search products to customers across the globe with solutions designed to dramatically enhance traffic and monetization for website owners. Pixsy was founded in 2005 by a team of leading technologists from Microsoft Corporation and is widely recognized as pioneering and popularizing the syndication of video and image search. Today, Pixsy powers video and image search experiences for some of the Internet's leading brands including Comcast, Lycos, Travelocity, National Lampoon, Veoh and others. The growing "powered by Pixsy" network of websites reaches an audience of over 35 million unique users every month (Nielsen).
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Gotuit - www.gotuit.com
Pixsy - www.pixsy.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
Pixsy Corporation
E-mail: press@pixsy.com
Phone: 415.839.5055
Woburn, MA – September 12, 2008 – Gotuit CEO Mark Pascarella will speak on the Massachusetts Innovation and Technology Exchange (MITX) panel “The Ins and Outs of Making Money from Online Video” on Wednesday, September 17th at 6pm. The panel is being moderated by Will Richmond, Editor/ Publisher of VideoNuze and will be held at Fidelity Investments, 245 Summer Street, 14th Floor, Boston MA.
“The Ins and Outs of Making Money from Online Video”
Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you – or your clients - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find. In this timely panel discussion, you'll learn from experts about today's best practices in monetization, hear about concrete examples that are working, and gather valuable data.
During the discussion, the following questions will be answered:
- How are publishers, brands, media companies and agencies successfully making money with online video today?
- What criteria should you use to evaluate each revenue model’s merits?
- What are the pros and cons of each approach?
- What tools are available to capitalize on each approach?
- Who are some of the key partners to know about?
- What are the upcoming trends to be aware of?
- Where can you go to find useful data?
The full list of panel attendees is:
- Mark Pascarella, President & CEO, Gotuit
- David Carson, Co-CEO & Co-Founder, Husky Media
- Keith Johnston, SVP of Integrated Production, Mullen
- Waikit Lau, CEO, ScanScout
- Will Richmond, Editor/Publisher, VideoNuze (Moderator).
For more info
Gotuit – www.gotuit.com
MITX – http://www.mitx.org
Media Contacts:
Patrick Donovan
Gotuit Media Corp.
E-mail: pdonovan@gotuit.com
Phone: 781-970-5500
Gotuit recognized in the Best Search and Indexing Platform category
Woburn , MA – September 2, 2008 – Gotuit, a leading provider of video discovery, advertising, and monetization technologies, today announced that the Gotuit PowerVideo Suite™ has been voted a finalist for Streaming Media Magazine’s 2008 Readers’ Choice Award for “Best Search and Indexing Platform.” Gotuit won this award in 2007, and was named by the editors of Streaming Media Magazine as one of their ten Editor’s Picks for 2008.
"As a past winner in this category, we are excited to be recognized again as a finalist for the Streaming Media Readers’ Choice Awards" said Mark Pascarella, CEO of Gotuit. “Our patented Video Metadata Management System™ (VMMS) has been proven to drive better performance for online video libraries, including better advertising insertion points, greatly improved data for search and discovery, and more intuitive and personalized presentation to the viewer. The end result is that video content is easier to find, more enjoyable to watch, and more lucrative to monetize. Being recognized for the second year in a row by Streaming Media’s informed readers for our continued commitment to deliver superior video technology is a great honor.”
"This year's Readers' Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world,” says Streaming Media editor Eric Schumacher-Rasmussen. “The fact that there's so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they've chosen. Regardless of who the ultimate winners are, that's something we can all celebrate."
As part of this year’s Streaming Media West show, winners will be announced at a gala reception at 7:30 p.m. on Wednesday, September 24, in the Grande Ballroom of the St. Claire Hotel in San Jose. The reception is open to all full conference attendees, speakers, exhibitors, as well as the finalists.
For more info:
Gotuit – www.gotuit.com
Streaming Media - www.streamingmedia.com
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com