Gotuit can now deliver its premium, scene-based metadata for publishers minutes after a live broadcast
Woburn , MA – August 26, 2009 – Gotuit, a leading provider of broadband video metadata technologies , today announced that it has integrated with Inlet Technologies, the leader in live streaming and on-demand solutions for digital media. Video publishers using Gotuit’s Video Metadata Management System (VMMS) along with Inlet’s Spinnaker TM 7000 HD real-time streaming encoder can now author premium, scene-level metadata for video programs as they are being broadcast. The result is that both the final broadband video file and associated metadata file can be delivered to the destination web site within minutes of the live broadcast.
“The faster brands can get video to their site, along with rich, accurate and relevant metadata, the better they will be able to monetize their content,” said Mark Pascarella, CEO of Gotuit. “We are thrilled to be able to tap into Inlet’s powerful abilities to encode video on the fly so that metadata can be authored while a program is being broadcast. Human-authored metadata has always had a significant advantage in quality and accuracy over automated solutions, and this integrated process adds to the speed of our patented solution.”
“We are excited to work with Gotuit to enable broadcast networks, cable channels, sports organizations and other content owners to deliver a high quality end-user experience in the fastest possible time,” said Neil Selvin, President of Inlet Technologies. “Time-to-market is a crucial success factor in this industry. At a time when viewers have multiple destinations from which they can watch the same content, publishers gain a significant advantage over competitors when they deliver that content first.”
The combined solution is able to encode broadcast MPEG-2 (SD or HD) into broadband video formats like Flash VP6 or h.264. The Gotuit VMMS is then used to author metadata against the broadband video, and publish both the video file and associated video metadata files to the destination site(s). The result is an interactive viewing experience with scene-by-scene navigation, compelling playlists and navigational paths across the library, accurate video search, and precise advertising insertion points beyond the limitations of linear advertising breaks.
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of video libraries for professional content publishers. The Company’s patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as World Wrestling Entertainment, History Channel, Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
About Inlet Technologies
Inlet Technologies is the leading provider of live streaming and on-demand solutions that help companies build intelligent, robust digital media infrastructures. Our industry expertise, award-winning products and outstanding support enable content owners and distributors to expand their audience and maximize their content’s value. Inlet provides the industry’s fastest time-to-output, sets new standards for quality, and is the first to reach new screens. Industry leaders such as Major League Baseball, Microsoft, Yahoo!, M6 and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.
Media Contacts:
Jean Sanidas
Gotuit
781-970-5500
press @gotuit.com
Shawn Ramsey
Crossroads PR for Inlet Technologies, Inc.
919.621.0737
inlet@crossroadspr.com