New broadband video portal helps consumers make sense of content; offers unrivaled access, speed and control featuring the latest News, Sports, Entertainment and Music Videos
Woburn, MA – July 24, 2006 – Gotuit Media (www.gotuit.com), a digital media company delivering a new class of on-demand video products, today announced the launch of its broadband video portal, Gotuit.com. The site features Gotuit’s patented search and navigation technology which makes loading, buffering, and waiting to watch videos online a thing of the past. Gotuit viewers enjoy seamless navigation between videos and an intuitive layout that gets them to the good stuff—instantly. The Gotuit viewing experience is the closest thing available to watching television online.
At no cost to users, Gotuit.com features an extensive library of professional content covering Music, News, Sports and Entertainment. Visitors to Gotuit can view programmed playlists, create their own playlists or share videos from leading content providers such as Universal Music, Reuters, Associated Press, AccuWeather, Planet X and more. In addition, Gotuit offers Hollywood trailers, celebrity news, and a vast collection of short films within its Entertainment category.
“As we continue to witness the explosion of broadband video content, there is a fundamental shift underway regarding how consumers expect to watch and interact with video delivered through the Web,” said Will Richmond, president and founder of Broadband Directions. “Gotuit.com organizes and presents content in a manner that makes it easy for consumers to quickly find what they want. In doing so, Gotuit has clearly raised the bar for broadband video experiences.”
Gotuit’s Patented Technology — A New Way to Search “Inside” Video
With Gotuit’s patented search/navigation technology, viewers can not only easily find the video they want to watch, but can also search for specific points inside a video. Viewers can create a “personal highlight reel” containing segments from multiple video assets that are then combined together as a single video. For example, an avid football fan can search inside an entire game to find only the plays in which their favorite player was involved. Gotuit allows viewers to get to the specific content they want more quickly, allowing viewers to spend more time actually watching video and less time searching for it.
“It’s no longer about making video available online, it’s about helping consumers make sense of it. We’re focused on enabling people to find the video they want quickly and easily,” said Mark Pascarella, president of Gotuit Media. “Our search and navigation technology, paired with professional content, gives viewers instant, relevant and precise access to the video they are most interested in seeing.”
Advertising and Partnerships
Gotuit offers advertisers new inventory that is more highly targeted to areas of interest and paired with valuable content. In addition, Gotuit will expand its reach and depth of content through co-branded partnerships with premium content owners, whose video will be powered by Gotuit.
About Gotuit Media
Gotuit Media is a digital media company delivering a new class of on-demand video products to multiple platforms including cable, broadband and mobile. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. In addition to Gotuit.com and Gotuit Media’s VOD offerings, Gotuit offers network partners and other broadband portals a co-branded version of the Gotuit online video experience. Visit Gotuit Media’s corporate website at http://www.gotuitmedia.com.
Media Contacts:
David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432
Heather Mosley
PerkettPR, Inc.
Email: gotuit@perkettpr.com
Phone: 415.384.0113
Patent Deepens Gotuit's IP Portfolio Concerning Use Of Video Metadata in Cable, Broadband, And Mobile
Woburn, MA – July 10, 2006 - Gotuit Media Corp., a digital media company delivering a new class of on demand video products to cable, broadband and mobile, announced today that is has been awarded its latest patent, US 7,055,166 by the United States Patent and Trademark Office. Originally filed in 1999, the invention describes the use of video metadata to deliver a personalized video experience across multiple platforms, including cable/satellite, broadband, and mobile. This is a continuation-in-part of U.S. Patent No. 5,892,536, which was filed in 1996 and issued to Gotuit on April 6, 1999. With its 47 individual claims, this new patent adds to the vast portfolio held by Gotuit Media focused on the use of metadata to enhance the experience of video search, video navigation, and the management/viewing of stored media.
"We are pleased to add this patent to our already broad and deep portfolio of intellectual
property", said Mark Pascarella, President. "Throughout our company's history, dating back to our original filings more than a decade ago, we have maintained a focus on innovation and intellectual property. The on demand video products we have built based on these inventions have proven to be market-leaders; and given the explosive growth of video across digital platforms, protecting our IP becomes even more important."
About Gotuit Media
Gotuit Media is dedicated to creating personalized video products, which allow consumers to quickly access the parts of a show they are the most interested in watching. The company has established partnerships with leading content providers in the areas of Music, News, Sports, and Entertainment. Gotuit’s video-on-demand products are available on Time Warner and Adelphia Communications cable systems to more than 550,000 digital subscribers in New England, western New York, western Pennsylvania and parts of Ohio, and are among the most popular on-demand offerings on those systems.
Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and other investors. Additional information can be found on Gotuit Media's web site at www.gotuit.com.
Media Contacts:
David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432
Heather Mosley
PerkettPR, Inc.
E-mail: gotuit@perkettpr.com
Phone: 415.384.0113