Allows Viewers to Create and Share Mash-ups from Popular Lifetime Movies
Woburn, MA - May 19, 2008 - Gotuit, the Video Metadata Company, today announced that Lifetime Networks, the only media company offering a singular branded 360-degree experience for women, has selected Gotuit to power Lifetime Movie Mash-ups, an innovative broadband video application on www.myLifetime.com.
At myLifetime.com, whose page views soared 70 percent last year, visitors can access an initial library of 15 full-length Lifetime Movies -- the most popular original movies on basic cable among women -- and create Movie Mash-ups using scenes from the original content.
"Lifetime Movie Mash-ups fundamentally changes how we can engage our broadband video viewer and promote our Lifetime movies," said Kimberly Dobson, VP Business Development, Digital Media, Lifetime Networks. "Our viewers can have fun producing and creating their own video experiences by mixing Lifetime scenes into mash-ups that they can send to fellow users and fans of our movies. Using Gotuit to unleash our content is an ideal way to deepen our relationship with the broadband viewer."
All the presentation, navigation, and mash-up features are enabled using Gotuit's PowerVideo Suite which harnesses a new level of video metadata. New movies will be added each month.
"Lifetime wanted to optimize their broadband video library," stated Mark Pascarella, CEO, Gotuit. "Gotuit's patented technology enables publishers to take full advantage of the broadband platform by making the content easier to find, more enjoyable to watch, more motivating to share, and more valuable to monetize. Combining Lifetime's unique programming with the creativity of their passionate audience will set a new benchmark for success with broadband video."
Lifetime Movie Mash-ups is free to all registered users of myLifetime.com and is supported by targeted in-page and in-stream advertising.
myLifetime.com (www.myLifetime.com), the ultimate digital destination for women's entertainment and escape, is a site where more than 2.5 million women per month (comScore Media Metrix) connect, play and share. myLifetime.com offers lifestyle content in Beauty & Style, Home & Crafts, Entertainment, Health, Relationships, and Astrology channels, original broadband video series, and full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. The site's games channel offers hundreds of compelling online and downloadable games, and ranks among the top 25 online gaming sites for women. The site also features a vibrant community of more than 2.5 million members who connect with each other via an array of social networking tools. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.
For more info:
Lifetime Movie Mash-ups - moviemashup.mylifetime.com
Lifetime Networks – www.mylifetime.com
Gotuit – www.gotuit.com
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com
David Miller
CarryOn Communication on behalf of Lifetime
P: 323.988.4689
Email: davidm@carryonpr.com
Fifth Annual MITX What’s Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region
Woburn , MA - May 6, 2008- Gotuit, the Video Metadata Company, today announced that it has been named as a finalist for the 5th Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.
"It is an honor to be recognized for the second straight year as a finalist for the MITX Technology Awards" said Mark Pascarella, CEO of Gotuit. "Our patented metadata management technology unleashes the full value of stored video libraries, and this year we submitted our flagship metadata authoring product called Gotuit VideoMarker Pro for consideration. Given the rigorous MITX evaluation and selection process, we are very pleased to have been selected."
Gotuit VideoMarker Pro is a powerful video metadata authoring and publishing application used by publishers to identify and categorize each scene within source videos without requiring any video editing. Each scene is assigned a Title, Description, Thumbnail, and any number of Attributes. Scenes are then organized into multiple Playlists. The resulting rich metadata is published for superior content presentation, video search and targeted advertising.
"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."
Gotuit will be recognized with the other finalists in the category of Video at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.
The MITX Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.
About Gotuit
Gotuit is video metadata. Our patented technology enables superior video discovery and content monetization. The Company's creative tools and software components enable a new layer of metadata which video publishers use to improve the presentation, discovery, advertising, and profitability of their video libraries. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
About MITX
Established in 1996, MITX- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass.
For more info:
Gotuit - www.gotuit.com
MITX - www.mitx.org
Media Contacts:
Patrick Donovan, Gotuit
P: 781.970.5500
Email: pdonovan@gotuit.com
Jaime Hodges, MITX
P: 617.871.2155 x205
Email: jaime@mitx.org
New York, NY and Woburn, MA - May 5, 2008 - Universal Music Group (UMG), the world's leading music company, and Gotuit, a leading provider of metadata technologies, announced today that UMG has signed a broad license agreement to Gotuit's intellectual property, which includes six issued patents and numerous patent applications. Under this license, UMG will foster the development of new personalized means for consumers to enjoy their artists' music via satellite radio, HD radio and over the Internet. Financial terms of the agreement were not disclosed.
"Universal is committed to driving innovation and providing consumers with the most dynamic musical experiences possible," stated Larry Kenswil, Executive Vice President of Business Strategy for UMG. "And Gotuit's broad vision for the use of metadata to personalize one's music experience will enable us and our distribution partners to craft new, innovative digital music services for the benefit of our artists and their fans."
Gotuit's pioneering work in the field of metadata has given it a widely recognized reputation of innovation and invention for technologies related to media and entertainment. For more than a decade now, our team has been hard at work developing the highest quality technology for enabling truly innovative personalized media experiences," added Gotuit CEO Mark Pascarella. "Central to these efforts has been the growth of our intellectual property portfolio. We are proud of the breadth, depth, and quality of our portfolio and look forward to our working with UMG and other industry leaders to develop new and exciting products and services through our licensing program."
About Universal Music Group
Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its business also includes Universal Music Publishing Group, the world's leading publishing company.
Its record labels include Decca, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Republic Group, Universal South Records and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, Bravado, its merchandising company, and Twenty-First Artists, its full service management division.
Universal Music Group is a unit of Vivendi, a global media and communications company.
About Gotuit
Gotuit delivers personalized media experiences. The Company’s patented technology and software components enable a new layer of metadata which publishers use to improve the presentation, discovery, advertising, and profitability of their content libraries. Customers include Fox Reality, Major League Soccer, Sports Illustrated, Sprint, Carleton College, Xtreme Outdoor Network and more.
Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. For more information, visit www.gotuit.com.
Statements contained in this press release that are not historical facts are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission.
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com