Gotuit VideoMarker Pro™ Is Industry’s First Video Metadata Authoring Application
Woburn, MA – April 30, 2008 – Gotuit, the Video Metadata Company, today announced the launch of Gotuit VideoMarker Pro™, an application for publishers to package and present their broadband video libraries with a new level of rich video metadata that drives greater traffic, longer session times, and superior monetization.
Gotuit VideoMarker Pro is used by broadband publishers to author metadata describing each scene within the source video, without requiring any clipping or video editing. Each scene is defined with a Title, Description, Time In, Time Out, Thumbnail, and any Attributes which can be customized by the publisher. Scenes can be referenced in any number of Playlists allowing publishers to offer multiple paths through the library for viewers to personalize their experience.
“Publishers now recognize that to fully realize the value of their video libraries, they must make their video easier to find and more enjoyable to watch,” said Mark Pascarella, CEO of Gotuit. “Gotuit VideoMarker Pro puts this power into the hands of publishers and fundamentally changes how broadband video can be monetized.”
Video unleashed with Gotuit metadata enjoys increased traffic as publishers can now syndicate much more detailed feeds into popular search engines. With each scene inside each video defined, the amount of indexed information grows by orders of magnitude. For example, users can search for particular character names or player names and see all the scenes where they appear. This enhanced video search is also available on the publisher’s site itself.
Session time grows as viewers now have multiple paths through the library and a more engaging experience overall. Rather than just a listing of video assets, publishers can now offer more compelling choices. Watch content By Character, Plot Line, Topic, Highlights, Funniest Lines, or other options depending on the publisher’s creativity. This flexibility allows publishers to continuously monetize their archive by maintaining relevance over time.
With more visitors watching more video, the amount of advertising served increases dramatically. Importantly, the scene-level metadata can be used for increased targeting of both in-page text and banner ads as well as in-stream video ads. Advertisers enjoy greater control over where their ads will appear and publishers can command higher CPMs for this capability. More ads times higher CPMs results in greater content monetization.
The result is a powerful return on investment for publishers, as the above benefits are realized with a minimal effort. Gotuit VideoMarker Pro is designed to be easily used by non-video editors and it takes just a fraction of real-time, typically 25-30%, for publishers to author a complete metadata file describing all the scenes in their long-form video programming.
Gotuit VideoMarker Pro is backed by Gotuit’s defining patent portfolio covering the use of metadata for the improved search, navigation, and monetization of stored content.
Gotuit
Gotuit is video metadata. Our patented technology enables superior video discovery and content monetization. The Company’s creative tools and software components enable a new layer of metadata which video publishers use to improve the presentation, discovery, advertising, and profitability of their video libraries. Customers include Fox Reality, Major League Soccer, Sports Illustrated, Sprint, Carleton College, Xtreme Outdoor Network and more.
Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com
SI FilmRoom Uses Metadata To Present Multiple Paths Through Video Highlights
Woburn , MA – April 15, 2008 – Gotuit, the Video Metadata Company, today announced that Sports Illustrated has again selected Gotuit to power its SI FilmRoom™ video portal for the NFL Draft.
SI’s 2008 NFL Draft FilmRoom launched today utilizes Gotuit to provide viewers advanced video navigation and search capabilities, making it easy for fans to get instant access to the collegiate football highlights of this year’s top 200 NFL draft prospects.
“SI.com is a leading destination for professional and collegiate football fans looking for news and expert analysis on the NFL Draft,” said Stacey Vollman, VP/General Manager SI Digital Group. “The NFL Draft FilmRoom powered by Gotuit is a key component and a great example of matching our editorial expertise, such as Don Banks’ mock drafts, with compelling video highlights presented in an exceptional viewing experience.”
Gotuit metadata allows the viewers to personalize their experience and navigate the video library by Mock Draft, Player, College, or Position. Once the draft is completed, there will be new playlists organized by Actual Draft Order and NFL Team. Viewers can also search across the entire video library to build dynamic playlists. The application is free to all visitors and is supported by in-stream and in-page advertising.
“This is our sixth FilmRoom with SI, as they understand that how you organize and present your video library is as important as the video itself”, said Dan Gill, VP Business Development at Gotuit. “Presenting multiple paths for viewers is critical, as viewers have different reasons for visiting the video portal. Who are the QBs in the draft? Who does SI project to be taken first? Who is from my alma mater? Who did my team take? Gotuit’s patented technology uses metadata to give viewers an easy and simple way to get to the video most interesting to them.”
For more info:
Sports Illustrated – www.si.com
SI 2008 NFL Draft FilmRoom - http://sportsillustrated.cnn.com/football/nfl/specials/draft/2008/video/
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com
Scott Novak
Sports Illustrated Group
Phone: 212.522.2687
E-mail: Scott_novak@timeinc.com
Searchable Video Archive Presented With Gotuit For Third Consecutive Year
Woburn , MA - April 8, 2008 - Gotuit, the Video Metadata Company, today announced Major League Soccer has selected Gotuit to power QuickKicks, their broadband video portal at www.mlsnet.com/quickkicks, for the third consecutive year. MLS fans can use QuickKicks to easily search, navigate, and share all the 2008 game video with instant access to the game highlights, goals, saves, best runs, and their favorite player's plays.
"QuickKicks powered by Gotuit continues to be extremely popular with our fans and sponsors," said Major League Soccer President Mark Abbott. "Being able to navigate directly inside the game footage to the content the viewer is most interested in makes it a personalized and engaging video experience. This year, we are expanding QuickKicks with One-Touch playlists that will highlight Major League Soccer's top stars such as David Beckham throughout the season."
Key features of QuickKicks, powered by Gotuit, include:
- Each televised game video, including the playoffs and championship, will be viewable online through several video playlists including Game Highlights, Goals, Saves, Best Runs, Set Pieces, and specific player highlights from two players on each team.
- Deep video search capabilities across the entire library and within each game video.
- Viral sharing features such as direct links and embeddable players down to individual plays.
- New for 2008 is MLS QuickKicks One-Touch. One-Touch will focus on one star player from MLS Prime Time Thursday on ESPN2 and one star player from Saturday night action. Every play for that player will be presented for each game, allowing fans instant access and the ability to customize their own highlights packages for MLS stars.
- Accessible directly at http://www.mlsnet.com/quickkicks/.
"We are thrilled to continue our relationship with Major League Soccer, as QuickKicks is one of the best examples of unleashing the full potential of a video library using metadata," said Mark Pascarella, CEO Gotuit. "Without the need for any video editing, MLS is able to surface their top plays and top players to drive audience engagement, session time, and monetization of their game video. Gotuit's patented technology makes this possible and helps MLS truly differentiate their video portal."
For more info:
MLS QuickKicks - www.mlsnet.com/quickkicks
Major League Soccer – www.mlsnet.com
Gotuit – www.gotuit.com
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com
Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology
Woburn , Mass - April 3, 2008 - Gotuit today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. To be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector.
Gotuit and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 - April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East a two-day gathering that highlights the significant economic, political, and technological trends impacting the global growth investor. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region's technology industry.
"For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners," said Tony Perkins, Founder and Editor, AlwaysOn Network. "Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!"
"It is an honor to receive this recognition from AlwaysOn," said Mark Pascarella, CEO of Gotuit. "Broadband video continues to explode, but publishers are realizing that they must do more than just put up a site to unleash the full potential of their video assets. Gotuit's patented technology has proven the power of rich, scene-level video metadata to drive longer session times, easier video discovery, targeted advertising, more powerful video search, better sharing and syndication. Ultimately, our solutions help broadband publishers optimize the monetization of their libraries. This award is another great validation of our unique approach."
For more info:
Gotuit – www.gotuit.com
AlwaysOn Venture Summit East - http://alwayson.goingon.com/ecom/productview/23537
AlwaysOn - http://alwayson.goingon.com/homepage
Media Contacts:
Patrick Donovan
Gotuit
Phone: 781.970.5500
E-mail: pdonovan@gotuit.com
For AlwaysOn Venture Summit East
Lois Paul & Partners
Michael Parker
Phone: 781.782.5714
E-mail: alwayson@lpp.com