Analyzes video metadata’s impact on advertising, video search, presentation, and content monetization
Woburn, MA – October 28, 2008 – Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The Currency of Internet Video: The Importance of Quality Metadata in Monetizing Internet Video”. A must read for any digital media executive, the paper analyzes the crucial role of metadata in unleashing the full value of video libraries. To be most successful, video publishers must focus on the quality of their metadata, just as they do on the quality of their video and audio.
Topics covered in the white paper include:
• The relationships between metadata and advertising performance, both for in-stream video and on-page banner advertising.
• The ability of metadata to multiply the amount of information in a video search index.
• How the challenging problems of content navigation and discovery can be solved by better application of metadata.
• A comparison of human-authored, scene-based metadata versus automated approaches.
• Specific examples of premium metadata driving superior results.
If you would like to download a copy of the white paper, please click here.
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
Enabling superior content monetization and targeted advertising for broadband video publishers
Woburn, MA – October 22, 2008 – Gotuit, a leading provider of video optimization technologies , today announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services . This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments.
“Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash the full value of their video libraries.”
Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater advertising control and flexibility. For example, Gotuit customers can set ad request logic based on a viewer’s session time and/or the number of scenes watched, across the entire library. As a result of the new mid-roll ad opportunities, Gotuit-enabled publishers have far greater ad inventories than those limited to pre- and post-roll options. The scene definitions also allow the viewer to easily personalize their viewing experience and get directly to what is most interesting.
In addition, the ads served can be targeted based on the scene metadata such as Character, Player, Topic, Keyword, etc. When making the ad request, the Gotuit scene metadata can be sent to DoubleClick for delivery of the most appropriate and valuable advertisement.
The solution is currently live with Sports Illustrated’s 2008 Heisman Watch video portal, powered by Gotuit, with advertising served by DoubleClick.
For more info
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500
DoubleClick is a trademark of Google Inc.
SI taps Gotuit’s advanced advertising capabilities for college football video highlights
Woburn, MA - October 6, 2008 - Gotuit, a leading provider of video discovery, presentation and monetization technologies , today announced Time Inc.'s Sports Illustrated has expanded its relationship with Gotuit to power their broadband video portal focused on the leading candidates for the 2008 NCAA Heisman Trophy. The SI.com 2008 Heisman Watch (http://sportsillustrated.cnn.com/football/ncaa/specials/heisman/2008/video/) provides viewers with a searchable database of video highlights from the top NCAA college football players organized by player, position, school, or Sports Illustrated's exclusive rankings.
Sponsored by Nissan, the 2008 Heisman Watch FilmRoom utilizes Gotuit's advanced advertising capabilities to display in-stream video ads from DoubleClick. Viewers are shown a pre-roll ad on their first video, then will not see an ad again for a certain time period set by SI no matter where they navigate in the video portal. This drives the users to sample more player video while seeing the appropriate number of ads along the way. Gotuit customers can configure logic for pre-roll, mid-roll, or post-roll ads, and can have separate logic for the in-page player and the embedded player for off-site viewing.
"Continuing our line of successful FilmRooms, the 2008 Heisman Watch site gives college football fans the unique combination of SI's editorial perspective matched with compelling video highlights. Fans can enjoy a 2008 preview, and weekly video updates for the top players in college football," said Stacey Vollman, VP/General Manager, SI.com. "Gotuit's powerful video technology lets fans easily watch, share, and embed the players and highlights they are most interested in."
Key features of 2008 Heisman Watch on SI.com, powered by Gotuit, include:
- Video highlights of the top college football players accessible by Top Contenders, Player, School, or Position
- Instant access to favorite highlights; jump inside a video directly to a specific play
- Weekly updates for each player's games, with navigation to specific plays
- Embedded player for viewers to embed any player or highlight in their own blog or site
- Deep video search and navigation capabilities across the entire video library
"We are thrilled to launch our latest FilmRoom with SI," said Dan Gill, Vice President of Business Development for Gotuit. "SI is taking great advantage of our advanced advertising capabilities that go beyond the standard pre-roll, combined with our superior viewing experience, to deliver a compelling and lucrative application."
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Sports Illustrated - www.si.com
Gotuit - www.gotuit.com
Media Contacts:
Jean Sanidas
Gotuit Media Corp.
E-mail: jsanidas@gotuit.com
Phone: 781.970.5500